What are TripWires?
Tripwires come in two forms. Nudge to Book FOMO (Fear Of Missing Out) Signal Nudge to Book highlights your hotel's best selling features, social proof and reviews that make website visitors want to click "Book Now" The FOMO Signal uses real-time ...
What is OTA Capture?
OTA Capture is not parity. It's better and with an upside you can actually measure (unlike Rate Parity strategies). OTA Capture targets your website's traffic coming from OTA's like TripAdvisor, Expedia and Bookings.com. Using machine learning we...