OTA Capture is not parity. It's better and with an upside you can actually measure (unlike Rate Parity strategies).

OTA Capture targets your website's traffic coming from OTA's like TripAdvisor, Expedia and Bookings.com. Using machine learning we tailor offers that stop price shopping guests in their tracks, identify their OTA source and convert them to a direct booking. 59%+ of all your OTA guests will visit your site just before booking on their OTA of choice - costing you more money for each booking.

Change the game and steal your bookings back from greedy OTA's schedule a demo.